Shang Xia, the Hermes brand born in China, opens in Paris

Reuters
A woman walks past the shop of the young brand Shang Xia on its opening day in Paris

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Shang Xia, a Chinese brand backed by French luxury goods group Hermes, has opened its first shop outside its home market. The Paris shop will test demand among non-Chinese customers for its handcrafted products. Shang Xia, which aims to revive Chinese crafts that were nearly destroyed by China's Cultural Revolution, including ancient styles of porcelain, cashmere felt and furniture, is part of a new generation of Chinese brands elbowing their way into the crowed European luxury goods market.

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