The American Consumer Satisfaction Index reported that although pent-up demand is pushing strong auto sales Detroit’s Big Three—GM, Chrysler and Ford—are losing ground to imports.
Of the eight nameplates with satisfaction levels above the industry average, only two are domestic (Cadillac and GMC), and the three bottom entries are all domestic (Jeep, Dodge and Chevrolet). Overall in 2013 consumers rated their satisfaction with newly purchased vehicles down 1.2 percent compared with a year ago, with the most sizable downturns at Chevrolet and Buick.
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